Guiness World Record Link -
http://www.guinnessworldrecords.com/records-5000/most-expensive-sari/
When you live in a nation like India -- with its vast landmass, varied people and ancient history -- it's quite possible that there are many things you may not know about her. In this series, we hope to satisfy your curiosity with interesting nuggets of information about India.
The top saffron color, indicates the strength and courage of the country. The white middle band indicates peace and truth with Dharma Chakra. The green shows the fertility, growth and auspiciousness of the land.
Jana Gana Mana is the national anthem of India. Written in Bengali, it is the first of five stanzas of a Brahmo hymn composed and scored by Nobel laureate Rabindranath Tagore. It was first sung in Calcutta Session of the Indian National Congress on 27 December 1911. "Jana Gana Mana" was officially adopted by the Constituent Assembly as the Indian national anthem on 24 January 1950. 27 December 2011 marked the completion of 100 years of Jana Gana Mana since it was sung for the first time.
Satyameva Jayate is a Hindu mantra from the ancient scripture Mundaka Upanishad. Upon independence of India, it was adopted as the national motto of India. It is inscribed in Devanagari script at the base of the national emblem. The emblem and words 'Satyameva Jayate' are inscribed on one side of all Indian currency. The emblem is an adaptation of the Lion Capital of Asoka which was erected around 250 BCE at Sarnath, near Varanasi in the north Indian state of Uttar Pradesh, but does not contain the motto. The origin of the motto is a well-known mantra 3.1.6 from the Mundaka UpanishadThe mantra is as follows:
Month (Sanskrit)
|
Length
|
Start date (Gregorian)
|
Tropical Zodiac
| |
1
|
Chaitra
|
30/31
|
March 22*
|
Aries
|
2
|
Vaishākha
|
31
|
April 21
|
Taurus
|
3
|
Jyaishtha
|
31
|
May 22
|
Gemini
|
4
|
Āshādha
|
31
|
June 22
|
Cancer
|
5
|
Shrāvana
|
31
|
July 23
|
Leo
|
6
|
Bhādrapada
|
31
|
August 23
|
Virgo
|
7
|
Āshwin
|
30
|
September 23
|
Libra
|
8
|
Kārtika
|
30
|
October 23
|
Scorpio
|
9
|
Agrahayana
|
30
|
November 22
|
Sagitarius
|
10
|
Pausha
|
30
|
December 22
|
Capricorn
|
11
|
Māgha
|
30
|
January 21
|
Aquarius
|
12
|
Phālguna
|
30
|
February 20
|
Pisces
|
Lotus (Nelumbo Nucipera Gaertn) is the National Flower of India. It is a sacred flower and occupies a unique position in the art and mythology of ancient India and has been an auspicious symbol of Indian culture since time immemorial.
Mango is the national fruit of India, Philippines and Pakistan. It finds mention in the songs of 4th century CE Sanskrit poet, Kalidasa, prior to it is believed to have been tasted by Alexander (3rd century BCE) and Chinese pilgrim, Hieun Tsang (7th century CE). Later in 16th century Mughal Emperor, Akbar planted 100,000 mango trees in Darbhanga, Bihar at a place now known as Lakhi Bagh In Hinduism, the perfectly ripe mango is often held by Lord Ganesha as a symbol of attainment, regarding the devotees potential perfection. Mango blossoms are also used in the worship of the goddess Saraswati. Mango leaves are used to decorate archways and doors in Indian houses and during weddings and celebrations like Ganesh Chaturthi. In Tamil Nadu, Mango is considered, along with Banana and jack fruit, as the Three royal fruits (Mukkani).
The Indian peacock, Pavo cristatus, the National Bird of India, is a colourful, swan-sized bird, with a fan-shaped crest of feathers, a white patch under the eye and a long, slender neck. The male of the species is more colourful than the female, with a glistening blue breast and neck and a spectacular bronze-green tail of around 200 elongated feathers. The female is brownish, slightly smaller than the male and lacks the tail. The elaborate courtship dance of the male, fanning out the tail and preening its feathers is a gorgeous sight.
The magnificent tiger, Panthera tigris is a striped animal. It has a thick yellow coat of fur with dark stripes. The combination of grace, strength, agility and enormous power has earned the tiger its pride of place as the national animal of India. Out of eight races of the species known, the Indian race, the Royal Bengal Tiger, is found throughout the country except in the north-western region and also in the neighboring countries, Nepal, Bhutan and Bangladesh. To check the dwindling population of tigers in India, 'Project Tiger' was launched in April 1973. So far, 27 tiger reserves have been established in the country under this project, covering an area of 37,761 sq km.
Banyan, or Ficus benghalensis, is the national tree of India. Ficus benghalensis produces propagating roots which grow downwards as aerial roots. Once these roots reach the ground, they grow into woody trunks that can become indistinguishable from the main trunk. This tree is considered sacred in India, and often shelters a little or larger temple underneath. Even today, most village council meets under this tree.
The symbol of Indian Rupee signifies India's international identity for money transactions and economic strength. The Indian Rupee sign is an allegory of Indian ethos. The symbol is an amalgam of Devanagari "Ra" and the Roman Capital "R" with two parallel horizontal stripes running at the top representing the national flag and also the "equal to" sign. The Indian Rupee sign was adopted by the Government of India on 15th July, 2010.Amitabh Kant, former Joint Secretary, Ministry of Tourism, Govt of India recently released his book Branding India – An Incredible Story recently. He, along with V Sunil (then Creative Director at O&M, Delhi) conceptualized the Incredible India campaign. Prior to this project, Mr. Kant was also instrumental in the Kerala Tourism’s ‘God’s Own Country’ campaign. Herewith tracing the key phases of the Incredible India campaign:
Thanks to the 26/11 attacks, global tourism was on a decline. Several countries had cut down their advertising budgets. India’s promotion abroad was left to the tourism offices with each one of them coining their own tag lines – from Spiritual India to Unbelievable India. The visuals promoted the cliched imagery of India: saffron-clad sadhus and snake charmers. All this attracted high volumes, but low value. It was then decided to position India as a ‘premier holiday destination for high-yielding tourists’.
One of the early campaigns simply focused on highlighting the Incredible India logo. The exclamation mark that formed the ‘I” of India was used creatively across several visuals.

In the second year, the campaign focused on spiritual tourism. The content and execution were designed to appeal to the upmarket individual traveler – a far cry from the low-spending charsi jholi type tourist. 
Buoyed by the encouraging response of the first campaigns, the 2006-07 campaign went beyond showcasing the logo. It showcased the diversity of India alright but did so in a tone & manner that was full of wry wit. 

There was also a quiet confidence on display – almost the ‘we are like this only’ tone – in the 2007 India Now campaign in London. Some of my favourite ones: 

The Incredible India experience was also brought alive in several exhibitions and events: Internationale Tourismus Bourse in Berlin, India@60 campaign in New York to mark India’s 60th year of Independence among others. The 2007-08 campaign continued with the jaw-dropping diversity of India, featuring breathtaking images and a clever pun as headline. 
The 2008-09 print campaign features portraits of people who came in as tourists but stayed back to make India their home. It conveys how strong an impact India can have on an individual motivating a foreigner to make it his or her motherland. 
A new TVC also made its way into the Indian television, showcasing the experiences of a foreigner in India, prompting him to describe it as ‘Incredible India’.
The campaign is a truly concerted effort ensuring that there isn’t a huge gap between expectation and delivery on the ground. It can’t always be controlled since one errant cab driver can undo all the goodwill created by the campaign. It is also a testimony to the power of focus. A single-minded message was brought alive on the Internet, through events and exhibitions, press ads and TV. Public sector advertising is usually seen as dull, boring and offering no scope for creativity. Thanks to individuals like Mr. Kant who had the vision and the wherewithal to see the campaign idea through, that perception too was broken. As Indians we may still be cynical about our poor infrastructure, attitude of many stakeholders in the travel business and the hype around the Incredible India campaign. But what is undeniable is that it put India in the consideration set of international tourists.
Source: http://www.lbhat.com/advertising/incredible-indias-incredible-advertising-journey/